Saudi Cities Authority Visits Egyptian-Swiss Factories to Explore Collaboration

The Saudi Cities Authority (MODON) explored potential collaboration with the Egyptian-Swiss Pasta and Milling Group during a visit to their factories. The visit aimed to discuss joint ventures and attract Egyptian expertise to the Saudi market.

Ali Al-Omari, Deputy Executive Director of Business Development at MODON, praised the advanced technology and diverse food industry capabilities of the Egyptian-Swiss group. He highlighted their expertise in pasta and milling, calling on the Egyptian-Swiss Group to invest in Saudi Arabia, particularly in the largest food industry cluster in Jeddah.

Engineer Ahmed El-Sebai, General Manager of the Egyptian-Swiss Group, revealed that the company had doubled its pasta exports to Saudi Arabia over the past two years. He emphasized the group’s commitment to participating in the Saudi Food Exhibition for two consecutive years, as part of its strategy to increase exports to the Kingdom.

El-Sebai also noted that recent legislative changes in Saudi investment laws are expected to attract investments across various sectors, offering benefits to the food industry by reducing costs, streamlining procedures, and enhancing product competitiveness in exports.

It is noteworthy that Saudi Arabia was the second-largest importer of Egyptian processed foods in 2023, with a value reaching $400 million, accounting for 8% of the sector’s total exports of $5.1 billion.

In 2023, there were approximately 426 Egyptian companies exporting processed foods to Saudi Arabia, including 66 companies with exports exceeding $1 million and 179 companies with exports exceeding $100,000.

About Egyptian-Swiss Pasta and Milling Group

Founded in 1995, the Egyptian-Swiss Group initially engaged in flour trading following the deregulation of flour prices. The company then expanded into manufacturing by establishing a flour mill in Assiut, followed by another mill in Borg El Arab.

The group further diversified into pasta production with a plant in 10th of Ramadan, achieving a monthly production capacity of 7,500 tons. Subsequently, they set up a tomato paste factory to leverage their pasta distribution network, with a production capacity of 3,500 tons per month. They also added a large flour mill with dual production lines, reaching a milling capacity of 1,500 tons per day, and own wheat silos with a storage capacity of 50,000 tons.