M.O. Group Participates in Food Africa 2024 with Ambitious Expansion Plans

Elabrak: We Aim to Expand into African, Arab, U.S., and Iraqi Markets

M.O. Group for Food Industries is actively participating in the 9th edition of the International Trade Exhibition for Food and Beverages, Food Africa 2024, held from December 3 to 5, 2024, at the Egypt International Exhibition Center in New Cairo. This participation is part of the group’s strategy to enhance its international presence and explore new markets for Egyptian products.

Ambitious Expansion Plans
Hamdy Elabrak, Chairman of M.O. Group, stated that the group is working under a comprehensive vision to expand into several promising markets, including African and Arab regions, as well as Mercosur markets in Latin America.

He also pointed out that the group seeks to expand its operations in the United States while placing a particular focus on the Iraqi market, one of the fastest-growing regional markets with high demand for premium-quality food products.

Elabrak added, “Our participation in Food Africa is a golden opportunity to showcase our products to a wide range of international buyers. We aim not only to expand our customer base but also to build strategic partnerships with distributors and global companies that can help us achieve our expansion goals.”

M.O. Group’s Global Presence
Elabrak highlighted that M.O. Group has achieved significant milestones over the past years, entering more than 40 countries worldwide, reflecting the strength and high quality of its products.

“We are working to strengthen the position of Egyptian products in global markets and are keen on adapting to the requirements of each market to ensure optimal performance,” he said.

He emphasized that the group is not limited to exporting but aims to establish a strong and sustainable presence in target markets through strategic partnerships with leading companies and importers in those countries.

New Production Expansions
Elabrak revealed that the group recently invested EGP 100 million in adding new production lines, including innovative products such as various types of chocolate and confectionery, with a special focus on children-targeted items.

“These expansions come as a response to the increasing global demand for Egyptian products. The group is committed to raising the local content in its products to enhance their competitiveness and deliver products that meet the highest international standards,” he said.

“Our production capacity has increased significantly, and we are currently in advanced stages of operating new production lines that contribute to achieving the group’s vision for international growth. Innovation and quality are our keys to sustaining global competition,” he added.

Food Africa 2024: A Platform for Innovation and Collaboration
The exhibition was inaugurated this year by Dr. Sherif Farouk, Minister of Supply and Internal Trade, and Engineer Hassan El-Khatib, Minister of Investment and Foreign Trade. It is one of the region’s most prominent trade events, hosting over 1,000 exhibitors representing 39 countries, along with 500 international buyers, offering an ideal environment for companies to connect with new partners and explore growth opportunities.

Organized in collaboration with Concept, Messe Düsseldorf, and IFP Group, the exhibition includes three concurrent events this year:

Pac Process, focusing on the latest technologies and solutions in packaging.
Fresh Africa, providing a perfect platform for exporting agricultural products.
Dates Africa, dedicated to the date industry, organized in partnership with the Khalifa International Award for Date Palm and Agricultural Innovation.
Expanding into New Markets
Elabrak emphasized that the group seeks to leverage the opportunities provided by the exhibition to strengthen its presence in African markets, which are among the most promising destinations due to increasing demand for food products.

Enhancing the Competitiveness of Egyptian Products
Elabrak stressed that the group is deeply committed to enhancing the competitiveness of Egyptian products through innovation and high quality. “We understand the importance of increasing the added value of Egyptian products, aiming to reach 80% local content. This is why we continuously invest in developing new products that meet global market demands,” he said.

He also pointed out that the exhibition provides a unique opportunity to network with industry experts, business leaders, and investors from around the world, contributing to enhanced trade collaboration and showcasing Egypt as a regional hub for food industries.

Conclusion
Elabrak expressed optimism about the group’s future and its international expansion, affirming that M.O. Group will continue working toward achieving its ambitious vision and enhancing its position as one of Egypt’s leading food industry companies.

“We see Food Africa as a launching point for further growth and success,” he concluded.