Salam Properties reveals its bold investment plans and announces a major project in east Cairo

Salam Properties has unveiled a robust land portfolio to drive its ambitious investment plans in the coming period. Strategically positioned across high-demand new cities, these lands offer substantial growth opportunities in Egypt’s real estate market.
Ahmad Qasem, CEO and Vice Chairman of Salam Properties, highlighted the company’s 26-year track record in the real estate market. Since its establishment in 1999, Salam has built a legacy of success, earning customer trust and setting the stage for its ambitious growth plans.
He pointed out that Salam Properties’ strong land portfolio in prime locations significantly enhances the company’s growth and expansion strategy in Egypt’s real estate market.
The company aims to develop exceptional, fully integrated urban projects that become landmarks in various new cities and meet the aspirations of its clients.
He further explained that this portfolio includes prime locations in New Cairo—specifically in the Fifth and Sixth Settlement—as well as Sheikh Zayed, New Mansoura, and New Damietta, reflecting a high level of diversity.
The company plans to develop a mix of residential, commercial, and administrative projects in these areas, aligning with the state’s vision for comprehensive and sustainable urban development.
Qasem added, “Our diverse land portfolio in strategic locations is one of Salam Properties’ key strengths. We have ambitious and well-defined plans to maximize the value of these lands and develop them in a way that secures the company’s leading position in the real estate market, meets our clients’ expectations, and aligns with the state’s comprehensive urban development strategy. That’s why we are working with a fully integrated approach to become a part of the state’s vision for creating thriving urban communities and promising investment opportunities.”

He emphasized that innovation and quality are fundamental pillars in the company’s project execution, a commitment that has been reflected in its previous real estate developments.
The key success factors include prime strategic locations, a strong commitment to execution and timely delivery, top-tier quality in construction, and competitive pricing that reflects the true value of the real estate product. This enables Salam Property Developments to deliver world-class projects that meet international standards.
Dr. Moataz Shalaby, Chief Commercial Officer (CCO) of Salam Properties, stated that the company continues to work carefully to achieve its ambitious goals. Salam has developed a diverse range of projects in the Delta region, some of which have been completed while others are nearing completion. Salam remains committed to the highest quality standards, showcasing its dedication to excellence in execution and on-time delivery.
Shalaby said, “Salam Properties operates with a highly skilled and experienced team, driven by a commitment to achieving its ambitious goals. The company focuses on every detail, adhering to the highest standards to provide the best real estate solutions for its clients, ensuring the optimal utilization of its strong land portfolio—one of its key strengths and success factors.”
He further revealed that the company plans to announce a new project soon in the Fifth Settlement, New Cairo. This project is set to mark a significant milestone in the area, aligning with the competitive landscape of the Fifth Settlement.
Designed to integrate innovation, quality, and exclusivity, it will cater to the needs of Salam’s clientele while meeting the strong demand for high-end developments, offering premium services and collaborations with global institutions.
The company’s CCO added that Salam Properties will offer in this new project highly demanded real estate products, as confirmed by the company’s market studies. These properties will be introduced at competitive prices with attractive payment plans.
He also revealed that the company continues to explore new investment opportunities and exceptional land plots while simultaneously developing its existing portfolio. Currently, Salam is searching for new land in the North Coast to further diversify its investment portfolio and cater to clients seeking exclusivity and quality.