SUD partners with Regus to operate spaces in 4 key projects

Safwa Urban Development (SUD) has signed a strategic partnership with global workspace operator Regus, as part of its ongoing commitment to collaborating with international firms that boost the investment value of its projects.
Under the agreement, Regus will manage and operate spaces within four of SUD’s prominent developments across four different cities.
Board Member of SUD Eng. Ali Shalaby stated, “This agreement reflects our company’s dedication to delivering a premium operational experience that meets the highest international standards. This will be achieved by leveraging Regus’ extensive global expertise in offering flexible office solutions and professional work environments.”

Shalaby said that this strategic partnership is a key milestone in advancing SUD’s vision of creating integrated business communities and enhancing the market value of its projects, particularly amid the fierce competition in Egypt’s real estate sector.
He highlighted the importance of this collaboration in delivering a premium operational model that provides a distinctive experience for both investors and entrepreneurs.

He noted that the agreements include spaces in four key developments: Financial Hub, a commercial and administrative project at the heart of the New Administrative Capital; High City Mall, a major retail destination in Obour City. In addition, Elegance Tower, a mixed-use residential, commercial, and administrative development in Mansoura; and Sunset Mall, a commercial and office complex in a prime location in Ras El Bar.
He pointed out that the selection of Regus was driven by its strong track record and international expertise in operating flexible workspaces, which contributes to enhancing the long-term investment value of these projects.
This marks the second collaboration with Regus, as SUD’s European branch is already leased through the company—reflecting the high level of trust between the two parties, he added.

Shalaby commented, “This agreement enhances the investment value of the company’s projects and strengthens the trust of its clients and success partners. Having a global operator with extensive experience in managing workspaces gives the company’s projects a strong competitive edge in the market, both in terms of operational efficiency and the quality of services provided to tenants and investors.”

He disclosed that this collaboration has a direct positive effect on the client experience, enhancing the credibility of the projects and attracting a new group of investors in search of stable, professional business environments. The company believes that such partnerships contribute to the long-term sustainability of investment returns and add significant value to real estate assets it develops.

He pointed out that the SUD owns a portfolio of projects across various governorates, starting with projects in Greater Cairo and the New Administrative Capital. These include five distinct projects located in prime areas within the New Capital, with a total investment of up to EGP 18bn.
These projects include Capital Heights 1, stretches over 50 acres and comprising 2,000 residential units, located directly on central axis and opposite Nativity of Christ Cathedral, in addition to, Capital Heights 2 covers 57 acres, with 2,450 residential units and palaces, some of which have areas reaching 1,095 sqm.

Meanwhile, Capital Hub 1 is a commercial center situated in one of the most vibrant areas of the New Administrative Capital, occupying 30,000 sqm.
As for the fourth project, it is Hub 2, located in one of the best areas of the New Capital, covering 35,000 sqm. The project consists of a basement, ground floor, and two repeated floors. Additionally, there is Financial Hub project, situated in the heart of the Financial District and the Banks District.
Additionally, the company also owns projects in Obour City, where it is developing High City compound, located on the central axis of Obour City, covering a total area of 36 acres, with the first phase already delivered. Additionally, there is High City Mall in Obour City, directly on central axis, covering 18,000 sqm.

In Ras El Bar, the company has Sunset 1 compound, which directly overlooks the sea. This is a residential and tourist project, being the first of its kind in the city. Moreover, the Sunset 2 resort in New Damietta offers apartments and villas to cater to various tastes and provides numerous recreational and service activities. The project was delivered to contracting clients in 2019.
The Sunset Mall project is located within the Sunset 2 tourist resort in the Chalet Area of New Damietta, directly overlooking the sea. Furthermore, there is Sunset 3 resort, which spans over 131,000 sqm and is situated along the Nile River in Ras El Bar. This resort has already been delivered to clients.
In New Mansoura, The Pearl compound is located over 60 acres and offers a variety of units, including residential buildings and villas. The compound features a 550-meter beachfront, a clubhouse, and a range of commercial malls. With these projects, the company has served approximately 11,500 clients.