AMAZON. EG ANNOUNCES ITS BIGGEST SALE OF THE YEAR, “WHITE FRIDAY,” WITH SPECIAL DEALS FROM NOVEMBER 20 TO 30 AND EXCLUSIVE SAVINGS FOR PRIME MEMBERS

 Amazon.eg today announced its White Friday sale season, running from November 20 to 30, 2025, featuring hundreds of thousands of deals across all categories including Fashion, Beauty and Personal Care, Everyday Essentials, Electronics, Home and Kitchen appliances, and Toys from both local and international brands.

Amazon.eg’s White Friday sale addresses evolving consumer preferences in Egypt’s growing e-commerce landscape. Recent research reveals that 86% of Egyptian shoppers prioritize fast delivery and reliable customer service when making online purchases, while 80% consider diverse product selection essential for an enjoyable shopping experience. Responding directly to these priorities, Amazon’s White Friday offerings feature carefully curated deals across diverse categories and price points, backed by the fast delivery and reliable service that Egyptian customers increasingly demand. Customers can enjoy up to 60% off on fashion from brands such as Adidas and LC Waikiki, 45% off everyday essentials from Juhayna and Tefal, 50% off personal care products from leading brands like Amanda, Favelin, and Essence, 30% off electronics from Samsung, HP, and Motorola, 25% off home and kitchen items from Black+Decker, Karaca, and Forbed, and 40% off toys and kids’ products from LEGO, Kids Zone and Tech Toys in addition to other leading brands.

Amazon Bazaar: EGP 200 – A Fun, Trendy, and Affordable New Shopping Experience

Customers can also now explore the Amazon Bazaar: EGP 200, currently in beta—a new and engaging shopping experience available on Amazon.eg. This curated, browse-based destination features affordable value-priced products starting from EGP 10, with hundreds of thousands of items under EGP 200, presented in a vibrant, interactive interface with gamification elements that make shopping more enjoyable. Customers ordering from Amazon Bazaar can unlock bigger savings with every addition to their cart — enjoying an additional 15% discount on orders above EGP 500 and 25% off when spending over EGP 800, making value shopping incredibly rewarding.

“Online retail is evolving rapidly in Egypt, with customers increasingly embracing digital tools that make their shopping journey smoother and more personalized,” said Omar Elsahy, General Manager of Amazon Egypt. “Artificial intelligence stands out as a key enabler of this transformation, it is threaded through the DNA of how we serve customers, it helps us anticipate needs, remove friction, and deliver reliability at scale. It’s this intelligence, not just automation, that allows Amazon.eg to provide trusted experiences powered by speed, precision, and personalization.”

Responding to market trends showing 37% of Egyptian consumers have become more selective in their spending while emphasizing quality and payment flexibility, Amazon.eg offers extensive financial partnerships with leading banks. Payment options include:

Banque Misr: 10% off up to EGP 150 on all credit cards
National Bank of Egypt (Visa): 10% off up to EGP 250 on Visa Platinum and up to EGP 500 on Visa Signature/Infinite cards.
Alex Bank (Mastercard): 15% off up to EGP 1,000 on all Mastercard credit cards
QNB: 10% off up to EGP 200
ADIB: 10% off up to EGP 250 on ADIB Egypt covered cards
My Fawry Yellow Card users: 10% off up to EGP 150
BeBasata: 10% off up to EGP 200
Vodafone: 10% off up to EGP 100 when you pay with Vodafone Cash online card
Money Fellows: 10% off up to EGP 300
AAIB: 10% off up to EGP 500

0% Interest Installment Plans:

First Abu Dhabi Bank (FABMisr): 0% interest, no fees, no down payment on 18-month plan for all credit cards
CIB: 0% interest no fees, no down payment on 12-month plan on all credit cards during weekdays, and 18-month installment plan on weekends
Banque Misr and National Bank of Kuwait (NBK): 0% interest no fees, no down payment on 12-month plan on all credit cards
Valu: Buy-now, pay-later with 0% interest, no fees, and no down payment—up to 6 months during the sale

Ihab Dorra, Chief Consumer Banking and Payments Officer at Banque Misr, reflected: “Our strategic collaboration with Amazon.eg demonstrates our commitment to empowering Egyptians with convenient and flexible shopping solutions. By integrating innovative payment options with the exciting offers of the Amazon.eg White Friday season, we are helping Egyptian shoppers enjoy a seamless experience while making the most of every opportunity to save.”

Enhanced Prime Membership Experience

Amazon Prime members can unlock the full value of White Friday with additional savings, instant bank discounts, and free, fast delivery on eligible items, and exclusive benefits that extend far beyond shopping.

Beyond shopping benefits, Amazon Prime membership now offers even more entertainment value with the launch of NBA games on Prime Video. Members can stream 67 storyline-packed games throughout the season. The coverage includes special events like the Emirates NBA Cup 2025 featuring 30 NBA teams, with group play games, quarterfinals (December 9 – 10), semifinals (December 13), and championship (December 16) streaming exclusively on Prime Video from October through December, giving basketball fans in Egypt unprecedented access to premium NBA content as part of their membership.

In addition to sports, Prime members can enjoy a growing selection of regional and international entertainment, including new Arabic titles such as the Lebanese dramedy “Self Modulation” and the Syrian romantic comedy “Dahab Ghali (My Fair Gentleman)”, alongside global hits like the second season of the Emmy-nominated franchise Fallout, premiering December 17 on Prime Video.

Customers can discover deals by downloading the Amazon app or visiting amazon.eg. To access exclusive benefits, bank discounts, and free fast delivery, customers can subscribe to Amazon Prime for EGP 29 per month or EGP 249 per year via amazon.eg/prime or through Vodafone and Orange mobile service providers.