talabat Egypt Announces Strategic Partnership with TOD to Deliver a Seamless, Integrated Watching Experience for the FIFA World Cup 2026
talabat Egypt, the leading everyday app in the Middle East and North Africa, offering food ordering and delivery, grocery shopping, and convenience retail services, has announced a strategic partnership with TOD which is a subscription-based OTT platform by the beIN Media Group and the exclusive streaming platform for the FIFA World Cup 2026™️. Through this partnership, talabat Egypt and TOD aim to deliver a more rewarding and enjoyable viewing experience for football fans during the tournament by combining entertainment with the everyday convenience provided by talabat to its customers. The partnership reflects the shared commitment of talabat and TOD by beIN to deliver greater value to customers in their daily lives by bringing together live entertainment, convenience, and exclusive benefits, enhancing the FIFA World Cup 2026™️ viewing experience across the Middle East and North Africa.
As part of this partnership, customers subscribed to talabat pro annual plans will be able to subscribe to a dedicated bundle that enables them to watch all FIFA World Cup 2026™️ matches and enjoy exclusive discounts through TOD, in addition to benefiting from the wide range of advantages available through talabat pro. (This limited-time offer is subject to terms and conditions.) The bundles from talabat pro and TOD are now available through the talabat app, allowing customers to choose between annual Solo and Family plans and subscribe directly through the talabat pro service within the application.
talabat pro is a subscription service that provides exclusive benefits to members. These include an exceptional unlimited free delivery experience from a selection of premium restaurants, talabat mart and additional savings through both Solo and Family plans. This service reflects talabat’s commitment to providing modern, convenient solutions that simplify users’ daily lives while delivering real added value.
Commenting on the partnership, Hadeer Shalaby, Vice President and Managing Director of talabat Egypt, said: “This partnership reflects our vision at talabat to create value that goes beyond delivery services by building an integrated ecosystem that meets customers’ daily needs and aligns with their diverse interests. By bringing together the exclusive benefits of talabat pro and the sports and entertainment content available on TOD, we continue to develop a more integrated customer experience that combines convenience, savings, and access to exceptional experiences. This step comes as part of our ongoing commitment to innovation and launching strategic collaborations that enhance customer experience and reinforce talabat’s position as a trusted everyday partner that millions rely on to meet their diverse needs.”
Fans will be able to enjoy the tournament through the advanced features available on TOD by beIN, including MultiView, 4K/HDR streaming, interactive timelines, real-time engagement features, and automated match highlights. In addition to the tournament, subscribers will have access to a vast library of premium Arabic, Turkish, and international content catering to the interests of all family members.
The joint subscription bundles from talabat pro and TOD by beIN are now available to customers across all countries where talabat operates through the talabat app, with the option to choose between Solo and Family annual plans. Customers can subscribe and take advantage of the offer by visiting the talabat pro section within the talabat app before the start of the tournament.
