Samsung Electronics Egypt Receives Athar Award for Its Pioneering Role in Youth Empowerment and Sustainability

Samsung Electronics Egypt has been honored with the prestigious Athar Award in recognition of its outstanding efforts in sustainability and corporate social responsibility. This accolade underscores the company’s commitment to fostering social development through impactful initiatives that empower Egyptian youth and enhance their technical skills.

The award was accolated for the company’s flagship program, Samsung Innovation Campus, which was launched in 2019 to equip students with essential skills in programming, coding, AI, IoT, and big data. Since its inception, the program has reached over 1,700 students across Egyptian universities and schools, preparing a new generation of talent capable of meeting the evolving demands of the digital job market. This program reflects Samsung Electronics Egypt’s dedication to staying ahead of industry trends and addressing the dynamic needs of the workforce.

“We are thrilled to receive the Athar Award, which reaffirms Samsung’s unwavering commitment to community development through innovative educational and technological initiatives,” Ahmed Gaafar, Chief Marketing and E-Commerce Officer at Samsung Electronics Egypt. “We believe that empowering Egyptian youth with advanced technical skills is fundamental to shaping a better future. We remain dedicated to expanding and enhancing our programs to create a deeper, more positive impact on society.”

Beyond educational initiatives, Samsung Electronics Egypt actively champions sustainable innovation and responsible environmental and social practices. The company embraces a comprehensive approach to corporate social responsibility, focusing on the development of sustainable technological solutions and supporting initiatives that align with the United Nations’ Sustainable Development Goals (SDGs).

Additionally, Samsung continues to lead in product innovation, leveraging AI and cutting-edge technologies to enhance users’ daily lives. The company is committed to knowledge-sharing and providing state-of-the-art tools and technologies that drive innovation and nurture young talent, contributing to the growth of a technologically advanced and sustainable society.

The Athar Award is presented as part of the Annual Egypt CSR, the largest platform bringing together business leaders, policymakers, and sustainability experts since 2014. Widely supported by government entities, the forum aims to foster cross-sector collaboration to drive sustainable economic and social impact.