Samsung leads premium and ultra-large TV markets while pioneering AI-powered TV innovation

Samsung Electronics announced that it has secured its position as the global leader in the TV market for the 19th consecutive year.

Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006, according to market research firm Omdia. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung has also strengthened its leadership in the premium TV segment, particularly in the high-end category priced at $2,500 and above, where it secured a commanding 49.6% market share—nearly half of the global market in this segment. Additionally, the company captured a 28.7% market share in the ultra-large TV category (75 inches and above), reflecting the growing consumer preference for Samsung’s expansive screen offerings.

Furthermore, Samsung maintained its dominance in the QLED category, selling 8.34 million units and achieving a 46.8% market share, solidifying its position as the leader in this segment. The global QLED TV market witnessed significant growth, surpassing 10% of total TV sales for the first time.

In the OLED category, Samsung recorded sales of 1.44 million units in 2024, attaining a 27.3% market share. This represents an impressive annual growth of 42% in units sold and a 4.6% increase in market share, underscoring the strong demand for Samsung’s OLED innovations.

At CES 2025, Samsung unveiled Vision AI, a groundbreaking AI-powered display technology that transcends traditional entertainment. This advanced technology analyzes user preferences, intentions, and viewing habits to deliver a seamless, personalized experience, shaping the future of smart home displays.

Additionally, Samsung has expanded Samsung Art Store, previously exclusive to The Frame, to include Neo QLED and QLED models this year, bringing a personalized digital art experience to even more users.